I hope this goes off like I plan it to. Anyway, I started using a method of affiliate linking in blog posts and Squidoo Lens’ that seems to really be paying off. Prior to using the “squish link” method (and yes, that’s my term!) to build my affiliate links I wasn’t having much luck. Then I started thinking about what really drives me to click on a link within content-EVEN IF I KNOW THAT IT’S AN AFFILIATE LINK.
I call it the “squish link”! Had I mentioned the squish link, yet? I don’t know if other people are doing this. I tried looking up different variances of terms in search but couldn’t find it. Regardless, let me explain what the hell I’m talking about here.
Why People Click on Affiliate Links…Usually
1. Interest: They just have an interest in anchor text.
2. Relevant: It’s either the exact keyword they searched for or closely related to it, so their mind is already set on the subject.
3. All cool and hyper-linked: People just like to “click” and interact with online content. Of course, there are the “mad clickers” out there…but it all evens out in the end.
The Method That Makes Me Click on a Link…
This is what I like and what seems to be working for me right now. When I get to a site after searching for an item, service or keyword to research on, I’m already hungry for the info. But I don’t jump. Like I said, in most cases, I’m already expecting a link to try to get me to buy something. So, I wait…but it hurts…so I click
The “Squish”-style Affiliate Linking Method
The “squish” link is just that; it’s two links that are squishing a call to action.
Here’s an example:
When I first read the title “ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income“ I was pretty skeptical. I just knew that making a 6 figure income was impossible online. Still, I bought and read the entire book in two sittings, hardly able to put it down.
After implementing some of the TTPs (tactics, techniques and procedures) outlined in the book, and started to make money after doing it, I became a believer. Now I feel a little embarrassed, but I would recommend that anyone who has the chance should buy and read it as well.
Being able to learn from pro-blogger on the secrets of blogging for money has been an eye-opening adventure that has resulted in cash in my pockets and a new found joy in my daily blogging activities. Buying ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income was the best thing to ever happen to me!
Okay, you’re right-That’s not the best sales copy ever written, but it will serve the purpose for the example.
Affiliate Link 1: First paragraph. Introduces the book and the fact that the link is probably going to lead somewhere else, and most likely, a purchase pitch.
“The Call To Action”, Second paragraph. Again, “buy and read” is kindergarten sales copy…but it is a call to action. The hope is that, at this point, the reader is just getting anxious. He or she wants to know more about the book but there’s no hyperlink…oh, no!
Affiliate Link 2: The last paragraph is pure testimonial. It lends itself to the idea that book actually works and then…bang! There’s another link for our impatient reader.
What do you think? Like I said, this seems to be working for me right now. I’d be curious and eager to learn if any of you other work at home dads (or moms!) actually link with strategy or just naturally place links in the content. Do you link “early and often” or “late and great”? Lemme’ know…
Until next time…