Reaching a visual generation with web content starts with one foundation piece: Stunning visual images that are accessible, shareable and high quality. It’s easier to read an infographic for information rather than trudging through an article. People are short on time and want information at lightning speed. This means it’s up to you, the business or site owner, to provide the kind of information people want in the format they want.
If you don’t have a graphic artist on board, it’s time to either hire a freelancer or learn the basics of putting together images and videos. Here’s a cheat sheet on everything you need to know to make the most of visual learners. However, remember quality writers are still important, whether it’s writing scripts or trimming the fat from infographic information. Ready to get started?
The Power of Infographics
Infographics are just what they sound like: Graphics with information, or small, shareable graphics that catches the eye. These powerful little tools can also improve your search engine optimization (SEO). An SEO company can help you create infographics, or you can do it yourself. Just keep in mind that infographics:
- Should be bite-sized,
- Should be easy to share,
- Should be simple to understand in layman’s terms.
The typography of the text on an infographic really matters. It needs to be classic, but not outdated. It needs to be easy to read, but still fun if that’s what’s in order. To create great typography, remember:
- You should take advantage of free online tools that instantly turn plain text into art;
- Sans-serif is for short text and serif is for longer articles;
- There’s a fine line between trendy and too trendy;
- Text should still be easy to read (this isn’t a puzzle).
The Video Route
Videos are a great way to relay information quickly. Making them in-house is always a possibility, even if you don’t have the best equipment. You know you need a video when the target market is younger and more image-driven. When considering a video, take into account:
- Short videos between one and four minutes are best;
- A steady video is a must, so invest in a tri-pod;
- Lighting is easy to manipulate, so take advantage of natural light.
Not All Images are Created Equal
Choosing the right images is the first step that can make or break an infographic. Keep it legal and choose stock photography, or take your own photos. A great image has the following characteristics:
- It’s large because quality can be sized down, but not up;
- It’s not copyrighted by anyone except you (there are many free stock images available online);
- There are free websites that offer a bevy of photo manipulation tools.
To Meme or Not to Meme
Memes aren’t just cats and ORLY owls. They’re actually any tool that relays cultural information, whether it’s a hashtag or an entire website. However, the modern idea of a meme is usually a viral video or an image with text included. Memes have been around since the 70s, but to create a meme for your business, make it accessible, informative or funny, and something that appeals to all.